The Internet, social media, capitalism, the increasing desire to travel the world, and the global population’s urge for adventure came together and created a new kind of social media influencer who is now commonly known as travel influences. These travelers started posting photographs from both local popular and remote destinations on social media pages. It was noted they started attracting throngs of followers who wanted to follow these wayfarers’ travel paths. Soon, the tourism companies recognized these travelers’ impact on the social media platforms, mainly Instagram. As a result, travel companies started hiring these travelers who became travel influencers. There are currently many travel companies to work for as travel influences.
But if you’re wondering as a travel company whether you need travel influences and pay them to be your content creators, the answer is yes.
Let’s dig a little deeper into why your travel company needs a travel influencer? But before that, here is a short version of who is referred to as a travel influencer.
Who Is A Travel Influencer?
If we can define who a travel influencer is in a nutshell, we can say these are avid travelers who create unique travel content about their trips. The content often contains:
- Their dream destinations.
- Highs and lows of travel.
- Travel strategies.
- Unique experiences.
- Some facts about the place that would lure their followers to visit the destination.
Like any other social media influencer, The travel companies to work for as travel influencers need to engage with the audience while building long-lasting relationships. In most cases, the life of a travel influencer is all about partnering closely with the travel company they work for or promote.
The job of the travel influencer is to leverage the social media following they have the sharing marketing tactics to promote the services, travel products, and locations to their followers. Therefore, the onus says on the travel influencer to create sponsored posts that are highly engaging and share-worthy that would make the travel agency’s business profitable.
Now that we understand who our travel influencer is, it is time to look into some facts and figures that showcase their importance in the travel and tourism business.
Why Travel Companies Are Hiring Travel Influencers?
In 2010 the World Travel Organization forecasted that the international travel arrivals would increase to 1.4 billion in 2020. But the impact of the travel influences And the travel companies to work for chosen by the travel influences enabled the forecasted figure to be reached in 2018.
Also, Statista revealed in a survey that 84% of the respondents use the recommendations put forth by the travel influencers before deciding on their trips.
These figures indicate that travel influences are in the better capacity to bring in the travelers for your travel company compared to any other travel agent. The simple reason is travel influences a telling their stories to their followers not only about the destination but about the local attractions, the culture of the place and the accommodations like Airbnb experiences and other factors that are often not covered by travel agents.
Well, these are some of the reasons that travel companies are hiring travel influences. In the next section, we will discuss why travel companies are hiring travel influencers in a bit more detail.
Why Hire Travel Influencers For Your Travel Agency?
It has been true many travel companies have been dumping money into influencers without many results, and there are many who are looking for travel influencers. If you are undecided whether you should be hiring travel influencers or provide you with brand recognition, you just need to get connected with the right influences.
But if you are in the dilemma of hiring them, here are 2 main pointers of how looking over travel influencers can help you with your travel agency.
- Increasing the traffic
Maybe you are already using Google Analytics for your website to understand and measure the success of the site. The best way to understand it is by identifying the incoming of new traffic and where it is coming from. If you see that the traffic has increased after hiring the right Influencer, it becomes quite apparent that your website’s chances to reach the target audience are more. Also, with the help of travel influencers and the right marketing, you will be increasing your sales since influencer marketing incorporates in-depth strategies and plan rather than putting random ideas to showcase the product.
- You Get Experience & Expertise
By hiring a travel influencer through an agency like Influencer, you get the right influencers, and their peers work well for you around the clock. The expertise you get from contacting influencer agencies warrants that you are on the right track with the consumers’ content. Since travel influencers or every traveler already have experience and expertise in the field to create the right content, which will engage the consumers.
With influencers trying to connect with the audience, they know the pulse of the target audience most of the time and can create content that helps in boosting the company they work for.
Final Words
If you are looking for travel influencers and one of the travel companies to work for but do not know where to find the right influencers, Afluencer will offer you the service. When you hire a pro influencer agency, they already have the right candidate for you. Furthermore, they will take care of the negotiations while you can focus on your business.
Also, influencer agencies can help the influencer and you to create customized content for your audience. So, why not hire a travel influencer for your travel company now and get the edge over your competitors by luring in the right audience and boosting your search rankings online.